Rudhra Rekapally

As a User Experience Designer Intern, Rudhra led a comprehensive website redesign, improving task flow clarity and reducing user friction points through extensive UX research and prototyping of key product features.

• Led a complete website redesign, improving task flow clarity by 20% through end-to-end research, including heuristic evaluations, heat mapping, and internal user testing.
• Reduced key user friction points by 40% by conducting a multi-faceted UX evaluation, systematically identifying and translating 22 critical usability issues into actionable redesigns.
• Designed and prototyped multiple key product features, including an interactive mobile onboarding flow and a new web admin portal, to enhance user engagement and streamline administrative tasks.

As a Designer Intern, Rudhra championed and developed Nume's first brand guidelines and social media toolkit, significantly reducing design workload and boosting brand consistency through strategic homepage overhauls.

• Championed and developed the company's first 32-page brand guidelines document, successfully advocating to stakeholders to establish a consistent and scalable identity.
• Achieved a 30% reduction in design workload for marketing tasks while simultaneously boosting brand consistency across social platforms by creating a comprehensive social media toolkit.
• Led a strategic overhaul of the company's underperforming homepage, architecting a new information structure that clarified brand identity, streamlined a disjointed user flow, and increased CTA engagement by 18%.

As a UI/UX Designer Intern, Rudhra conducted foundational market research and end-to-end product design for the 'Comfort' app, culminating in its corporate acquisition and the establishment of a robust design system.

• Led foundational market research and competitive analysis across 24 companies, generating strategic insights that contributed to the corporate acquisition of the 'Comfort' app.
• Secured a 30% increase in project funding by conducting in-depth UX research, including patient and doctor interviews, to define a user-centered product roadmap and ensure HIPAA compliance.
• Executed the end-to-end product design of the 'Comfort' app, delivering a 90+ screen interactive prototype and establishing the company's first design system with all visual assets, illustrations, personas, and journey maps.

As a User Experience Designer, Rudhra optimized internal applications and led enterprise-level application redesigns, achieving significant improvements in client satisfaction, user engagement, and feature adoption.

• Achieved a 20% improvement in client satisfaction by systematically optimizing internal applications, leveraging insights gathered from indirect feedback methods like CSAT surveys.
• Improved user engagement and task completion by 12% by designing an intuitive user interface for a management tool, utilizing a design library for consistency across the design.
• Drove a 17% increase in feature adoption by leading the redesign of an enterprise-level application, employing collaborative workshops and agile design processes to prioritize user needs.

Development and implementation of a scalable design system named SimplUI for enhanced design consistency and efficiency.

Comprehensive client-based UX research project conducted for Clarity Schools.